poirier house
Name creation, copywriting, logo design, photography, brand guidelines, brochure design, site hoarding design, brand strategy.
Poirier house, by GTG Developments, combines 8 beautifully finished aprtments in the heart of Purley, London. The client needed a name for this development, the logo, site hoarding and a brochure in both print and digital format to get this development into the the public eye. I chose the name Poirier House to give a nod to the history of Purley, dating back to 1200, when it was called Pirlea, or “Pear Tree”, with tons of fertile soil gifted from France. Poirier is pear tree in french.
